Li Zhiyong, Professor, Ph.D, and doctoral supervisor. He is the incumbent Deputy Dean of the School of Tourism of Sichuan University and the head of the Tourism Management major of Sichuan University. He is also Vice Chairman of the Convention and Exhibition Education Association under the China Tourism Association, President of the Education Branch of Sichuan Tourism Association, and Chief Supervisor of Sichuan Convention and Exhibition Industries Association. His research directions include: tourism planning and development, sustainable development of tourism, tourism industry economy, hotel management, and research of travelling behavior.